Animation

Introduction

For this task, I have been asked to explore different styles of motion graphics and compositing to devise and produce sequences to be included in the music video that I am currently producing.

Fireflies by Amber Gan

https://youtu.be/_2KumR991AE

This most of the video is motion graphic which was done in a vector graphical style. They used a very cartoon style of animation which made it very welcoming towards the audience. It also makes the whole video feel like your in a different world.

They added different objects such as toys and spaceships which when combined with the animation style and setting it makes it feel like your sleeping and this is your dream or someone else's. This is a 2D animation.

It's also abstract for example, the use of transitions from you looking at a house to then it being contained in a lightbulb and then a robot shutting down the bulb. This makes it feel like your or someone else's dream has just ended and they have woken up.

Its a Beautiful World by Samjt Hew

https://youtu.be/aDB4sbayssc

This music video is completely made out of motion graphics which could have been done in a vector graphics style program.

The video uses a cartoonish style of animation which makes it very friendly to the audience at first.

However, the video uses this animation as a way to send a deeper message which is "protect the environment".

The video follows the lyrics of the song quite closely and uses them to support its point.

The video covers multiple nationalities in the video such as British, Italian, etc.
Which means that the issue that this video is trying to promote isn't a single person problem or of a single country but of the whole world.